About
Hi, I'm Richard.
I'm a content strategist, best-selling author, book editor and researcher — and the founder of AboutFace Agency, a Manhattan-based content marketing specialty agency. For 20+ years I've helped brands connect with their customers through original, compelling content and the distribution strategy to amplify it.
My belief is simple: people don't remember features — they remember stories. Whether it's a customer case study, a celebrity campaign or a book, I find the narrative that makes your message land.
Industries
The team
A small team with big-agency pedigree.
Richard Krueger
Content Writer / Producer
A dynamic content executive with 20+ years of agency, client and editorial experience. Richard has led the content creation process from inception through deployment for leading brands and technology start-ups alike — and wrote the book on social media marketing, literally.
Ted Smits
Head of Video Production
More than ten years at top public relations agencies such as Shandwick and GCI Group before starting TED-TV Productions. A Carnegie-Mellon graduate, Ted has directed award-winning documentary and short films and leads a team of camera crews, editors and graphic artists.
Adam Davis
Head of Advertising
Over 20 years of advertising experience with companies small to large. An early digital ad exec for Yahoo and Broadcast.com, Adam is an expert in Google AdWords, Bing AdCenter, Facebook and Amazon Sponsored Ads.